A web site is of no value if it isn't seen. You can publish your web address on your business cards and letterheads, but your potential is unlimited when you market yourself properly on the World Wide Web. We can help you with a step by step plan for getting more custom from your web site

Step 1. Evaluate your current web site and competition
Step 2. Implement a strategic marketing plan
Step 3. Collect data, analyse reports and make adjustments to stay ahead

STEP 1: EVALUATE YOUR CURRENT WEBSITE AND COMPETITION

Design

Your site is only as good as its design and navigation. If your site is not easy to navigate, you have links that are not functioning or pages "under construction," your visitors will go somewhere else. Our goal is for your visitors to easily and logically travel throughout your web site

Content

The more information you provide, the more valuable your web site will be to your visitors. It should be presented in a clear, organized fashion.

Search Engine Friendliness and Optimisation

Different methods of building and structuring a web site may make it easier for the search engines to find you. There are hundreds of ways to increase your search engine rankings.

Analysis of competitor sites

In order to get you high rankings, it's always a good idea to know where your competition ranks and what tactics they are employing to get that position.

STEP 2: IMPLEMENT A STRATEGIC MARKETING PLAN

From the web site analysis described above, we will create a complete plan for search engine and marketing improvements, a timeline and a estimated cost. This plan will include:

Web site Promotion Through Search Engines

Keyword analysis

We will research the keywords and phrases that apply to your business and give you the highest chance of increased traffic to your web site

Copy writing to incorporate keywords

Effective use and placement of these keywords in the right location, density, and formatting within that text will increase your chances of higher search engine rankings and more custom.

Optimisation for search engines

Not only do the layout and design of the page and the programming code have to be search engine friendly, but meta tags, image tags, and overall content and structure of the web site matter, too.

Search engine submission

Submission to search engines including Google, Yahoo!, MSN, Ask, etc.

Link building campaign

Increase your search engine rankings and custom from related sites.

Web site Promotion Through Other Means

Listings in online directories: analysis of the best placements.

Paid inclusion: pay an annual fee per web site page to be listed in a directory.

Online advertising: paid text or banner advertisements on other web sites.

Pay per click advertising: cost based on market rate per keyword, plus start up costs.

STEP 3: COLLECT DATA, ANALYSE REPORTS, AND MAKE ADJUSTMENTS

Statistics tools: We install a password protected web analysis tool which is used to analyse traffic.

Analyse & provide reports of traffic: including the number of visitors, which of your pages they are viewing and where they found your web site